Future of Work Webinar
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Goal
Gain Brand Awareness and generate leads by hosting a webinar focused on the future of the workforce, primarily driving interests amound coaches, CHROs, and HR Managers.
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Strategy
Gain Marketing Qualified webinar attendees primarily through digital channels like email marketing, and both organic and paid social campaigns.
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Results
Created 17,597.62% ROI through deals tied to webinar participation. Driving interest by providing value to leads throughout their lifecycle, and proper sales enablement to close deals.
35%
Average Open Rate
20%
Average Click Rate
17,597%
Return on Investment
Created assets
Linked In Ad Placement
Organic Social Post
Organic Social Post
Organic Social Post
Promotional Email #1
Promotional Email #2
Promotional Email #3
Future of Work Landing Page
Event Follow Up Email